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Leo Burnett appoints Hitesh Mehta as VP, Mumbai

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 01, 2014
He will handle account management as well as strategy for the McDonald's business, nationally.

Leo Burnett India has appointed Hitesh Mehta as vice president. Based in the agency's head office in Mumbai, Mehta will be leading the McDonald's business nationally on both account management and strategy.

Hitesh Mehta

Speaking about the appointment, Saurabh Varma, CEO, Leo Burnett India says, "With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong HumanKind philosophy for our brands."

Says Mehta, "The QSR market is still quite nascent and there is immense scope for growth. It's a very exciting time for McDonalds and I am relishing the opportunity." Over the years, Mehta has worked in local, regional and global roles on some of the biggest brands based out of India, Vietnam, Thailand, Singapore and Indonesia. His last assignment was with Leo Burnett in Indonesia, where he was a part of the agency leadership team, successfully delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market.

Always on the lookout for new challenges, Mehta relocated to India in 2013 and had been working as an independent brand consultant. Leo Burnett India's client roster includes McDonald's, Complan, Glucon D, Thums Up, Maaza, Perfetti, Tide, Whisper, Samsung, Tata Capital, Tata Salt, HDFC Life Insurance and Bacardi, among others.

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