Vserv has appointed Pranab Punj as associate vice president, global marketing. He will be responsible for driving Vserv's global marketing endeavours, brand positioning, PR, events and digital marketing.
Punj will play a key role in devising and implementing Vserv's marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers. In his previous assignment, Punj was the director, digital media at Viacom 18, where he was responsible for driving marketing and managing the web business.
Says Punj, "Vserv had provided succinct insights for all stakeholders to unlock the full potential of the mobile medium. In my current capacity, I look forward to augment these efforts further and to newer markets."
Dippak Khurana, CEO and co-founder, Vserv, says, "In an ever evolving ecosystem as ours, there's a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them."
Punj has over 13 years of experience across digital media and entertainment industry. He has held senior level positions in brand management, product and general management, across top MNCs and Indian conglomerates.
In the past, Punj was also associated with Turner Broadcasting Systems, "Zapak" across multiple platforms, Level Up! Games, IMS Learning Resources, Tata Retail Enterprises and AT&T. Vserv is a mobile advertising exchange across emerging markets, that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. It is powered by the AudiencePro™ and AppWrapper™ platforms.
Vserv has delivered mobile advertising experiences for leading Fortune 500 brands and digital media companies, across 200 countries. The company was founded in January 2010 and has a global presence, with offices in the US, the UK, South Africa, India, Dubai, Thailand, Singapore, Indonesia, Malaysia, the Philippines and Vietnam.