MEC India appoints Premnath Unnikrishnan as south head, Digital

MEC India, a media and planning agency, has appointed Premnath Unnikrishnan as south head - digital. Prior to this, he was with digital marketing company, Interactive Avenues. Based out of Bangalore, Premnath will report to Vishal Chinchankar, digital leader - India.

At Interactive Avenues, Unnikrishnan managed prestigious accounts like Wipro, TTK, ING Vysya Bank and World Vision. On his new role, Unnikrishnan says, "This opportunity has provided me a great platform to showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC."

MEC is owned by WPP and is a founding member of GroupM. In India, the agency manages a roster of clients including Colgate Palmolive, Britannia, Nivea, FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group and CavinKare.