Havas Media Group India has retained MTS India's integrated media business following a multi agency pitch, which included all the top agencies. The agency first bagged the account in 2010. The account size could not be ascertained as yet.
Amitesh Rao, director, brand and media, MTS India, says, "Given MTS India's data centric play within the telecom industry we wanted to extend our digital focus. After considering various options, we decided to retain Havas Media as our agency."
Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "It is a matter of pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year."
Mohit Joshi, managing director, Havas Media India, says, "MTS is a dynamic brand which thrives on innovation. We are confident that we will keep up the great work that we have been doing over the years for the brand." Havas Media recently also won the integrated media mandate of Yepme.com and the digital duties of XOLO mobile and Business World.