9XM, the Hindi music channel from 9X Media bouquet, has launched its first Bollywood show. Titled 9XE, the show will provide Bollywood buffs with a cool place to hang out. It will feature the latest buzz from the B-Town, celebrity interviews and other trending stories including Twitter updates.
Amar Tidke, senior VP and head of content, 9X Media says, "In true 9XM style, the cutting-edge content on the show has a good sprinkling of humour, is pacey and digitally active, giving the viewers their complete dose of Bollywood in just 30 minutes." To engage with the large base of Bollywood fans on the internet, 9XE will have a strong presence across various digital platforms. It has launched a website 9xe.com which viewers can log on to catch all the action and happenings in B-Town.
Vibha Gosher, senior VP and digital head, 9X Media adds, "The digital tribe has been extremely encouraging getting us fantastic engagement across all our 9XM initiatives. They will be able to consume and engage with 9XE across all their favourite digital hangouts. We plan to enthrall the audience with the best of Bollywood content with a fun twist customized for our loyal screenagers."
The show will also have a presence on Facebook, Twitter, Youtube, Pinterest, Instagram, Google+, Whatsapp and WeChat, along with the webisodes on YouTube.