Indian advertising hotshot Prasoon Joshi has been promoted by McCann Worldgroup as the company'schairman for the Asia-Pacific region, with immediate effect.
Speaking to afaqs!, Joshi says that the contribution of the APAC region to McCann's global story is very big and is heavily dependent on markets like China and India. His mandate will be to take this growth story further to other markets in the APAC region.
On his reasons for staying on in India and handle operations, Joshi says, "I love India and I am a great believer of the India growth story. So when I was given the option to shift base, I didn't have a choice but to stay back. Also, in today's world, it is not a big task to control a region from anywhere. And I think I can deliver well by being in India."
n the days ahead, Joshi will work closely with Charles Cadell, president of McCann Worldgroup Asia Pacific, and Jesse Lin, chief executive officer of McCann Worldgroup Greater China, in the days ahead. Focus will be on driving client businesses across the fast-growing economies.
About Joshi's promotion, Harris Diamond, chairman and CEO, McCann Worldgroup, said in a press note, 'Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multi-platform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities."
Joshi had joined McCann in 2002 after a decade at Ogilvy. He's a member of McCann's global creative council and its board. Apart from being an adman, the multi-faceted Joshi is also a writer, poet, lyricist and screenwriter.
He has won the Filmfare Best Lyricist Award thrice, two of them consecutively - in 2007 and 2008 and again in 2014 for Bhaag Milkha Bhaag. Prasoon has also received the National Film Award for Best Lyrics twice - for Taare Zameen Par (2007) and Chittagong (2013).