JCDecaux recently unveiled a network of high-definition digital assets at the Kempegowda International Airport (KIA), Bengaluru. They include a mega video wall, six digital MUPIs and eight digital suspended screens, located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold Area and Domestic Arrival corridor respectively.
The Indian arm of JC Decaux claims that the advertising propositions through the combination of design and ideal location has opened a spectrum of innovative branding opportunities at the Bengaluru airport. The media has been utilised by brands like Samsung, Cleartrip, Tanishq and Madhya Pradesh Invest.
Samsung Mobile Phones is currently running a campaign on the mega video wall aimed to create domination at a prominent location at the Airport for the launch of its latest model, the Samsung Galaxy S-5.
Strategically positioned along passengers' key routes the digital media ensure optimal visibility at eye level. Along with digital media's creative capacity, the airport environment also serves as a platform where passengers have 'dwell' time to actively appreciate the opportunities that digital can deliver.
Adding moving imagery and storytelling screens to interact with an upwardly mobile audience, digital media can help brands in executing highly compelling and effective campaigns.
Says Olivier Heroguelle, managing director, JCDecaux India, "The installation of our new network of high-definition screens marks a significant step forward in digital advertising at Kempegowda International Airport. We are proud to introduce this advertising proposition in Bengaluru, as it will enable us to provide a media platform that is innovative, technologically advanced and engaging for both advertisers and passengers"
JCDecaux India's media portfolio in the major metros includes Delhi (street furniture & airport express line), Mumbai (street furniture) and Bengaluru (Kempagowda International Airport).First Published : September 18, 2014