Joy Mohanty promoted as Publicis' national creative director

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 18, 2014
Based in Delhi, Mohanty will work closely with chief creative officer Bobby Pawar.

Joy Mohanty

Bobby Pawar

Hemant Misra

Publicis Capital today announced the promotion of Joy Mohanty as national creative director. He will continue to be based in Delhi and report to Bobby Pawar, chief creative officer, Publicis South Asia.

Commenting on the development, Pawar says, "In the time that I have worked with Joy, I've found him to be one who not only focused on making great ads, but also finding brilliant solutions to our clients' problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more."

Hemant Misra, chief executive officer Publicis Capital, states, "Joy is an ideal partner - cool & collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His 'Kitna Deti Hai' campaign for Maruti Suzuki is an appropriate example of this."

On his new role Mohanty notes, "I have been on a perpetual quest, trying to find ways to connect with a consumer who essentially does not want to engage with advertising. The width of brands and strength of relationships at Publicis make this new assignment a fabulous opportunity."

Mohanty has been with Publicis Capital for over nine years. In a career spanning 21 years he has done time at FCB Ulka, Bates Clarion, Leo Burnett and Contract. Some of the prominent brands he has worked are Maruti Suzuki Corporate, Maruti Swift, Maruti A-star, Suzuki Scooters & Motorcycles, LG Home Appliances, Dabur Chyawanprash, Personal Care, Homemade, Thums Up, Maaza, Apollo Tyres and Carrier Aircon. He has won numerous local and international awards, including the One Show, D&AD, New York Festivals and Goafest.

Publicis Worldwide is now represented by the following entities in India - Publicis Ambience; Publicis Capital; Publicis Beehive; Publicis iStrat; MarketGate; and Red Lion. Publicis Worldwide works with an array of clients that include Ambuja Cement, Apollo Tyres, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Citibank, Escorts, Fab India, Godrej SMG, Gujarat Tourism and India Bulls Housing Finance.

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