India won 47 metals in this year's Spikes Asia Festival of Creativity with four gold, eight silver and 35 bronze in the kitty. This is exactly the number of total metals the nation won in 2012. Last year, however, it was a poor show. India managed just 27 wins. This year's stellar show came on the back of some brilliant campaigns such as the 'Kan Khajura Tesan' for HUL and Nike's ' Make Every Yard Count', which won repeatedly.
Incidentally, Nike's 'Make Every Yard Count' also won Gold in the Films category and another Gold in the Film Craft category. In Film Craft, the same campaign won Silver.
Additionally in Film Craft two Bronzes went to BBH Communications (Mumbai) for their work done on Skoda Auto India called 'Grandma' and 'Hydrant'.
Meanwhile, Ogilvy & Mather took Bronze in the Films category for Google's 'Reunion' film. In the Design category again, India's DDB Mudra Group (Mumbai), took home two Bronze medals. Both poster designs were for Volkswagen Group Sales' Automatic Distance Control and Bi-Xenon Headlamps.
In Digital - Social, Ogilvy & Mather (Mumbai) took home Silver for the Akanksha Foundation's Message Barter. The same campaign got Silver in the Direct category (Use of Direct Marketing). Again, in Direct (this time for Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health and Safety, Public Awareness) BBDO India (Mumbai) won Silver for VISA's 'Dream2Advance' campaign. For Use of Direct Marketing, India also got two Bronze metals. Cheil India (Gurgaon) got it for Salaam Baalak Trust's 'The Light Bag' while McCann Worldgroup (Mumbai) won the metal Happy Life Welfare & Dabbawala Foundation's 'Share my Dabba'.
The Innovation Spike was shared by M&C Saatchi, Sydney and Ogilvy & Mather (Bangalore). O&M won the award for the 'Good Road' campaign done for Castrol Actic and Bangalore Traffic Poilice.
Unilever's 'Kan Khajura Tesan' struck Gold in the Media category, and also won Silver in the same category (for Use of Digital in a Media campaign'). The Bronze winners list in this category also included Cheil India, 22Feet Tribal, Vizeum and McCann Worldgroup.
Cheil India won Bronze for Indoor & Outdoor Lighting Solutions' Halonix Safer City Project' and 22Feet Tribal Worldwide won their Bronze for Tata Global Beverages' Push the Pin' campaign. Vizeum won Bronze in the category for MTV's 'MTV sent the Youth in India to polling booth, Dial a Hashtag' campaign while McCann took another Bronze for 'Share My Dabba'. Meanwhile, Kan Khajura Tesan continued to win big with Gold in the Mobile category.
In the Outdoor category, India shone with nine Bronze metals. McCann Worldgroup won three metals in the category for Big Babol's 'Tangerine', 'Mango' and 'Pear' campaign. Grey Worldwide (Mumbai) won four Bronze metals for Duracell Batteries' ('Torch Squeeze', 'Camera', 'Remote Control and 'Choo-Choo' campaigns). JWT Mumbai took home two Bronze metals in the category for Godrej Security Solutions' 'House' and 'Antique Store'. Incidentally, Outdoor was India's best bet in Spikes 2014, with 21 shortlists from the country.
There were three Silvers in the PR category - won by Ogilvy Mumbai (for Channel V/ Star TV's 'The SeatBelt Crew' and for Akanksha Foundation's 'Message Barter') and BBDO Mumbai (for Awaaz Foundation's 'Illegal Sand Mining').
Six Bronze medals came to India in the Print category as well. While the first three went to McCann Worldgroup Mumbai for Big Babol, three more were won by Grey Worldwide Mumbai for Duracell. In the Print & Poster Craft category, DDB Mudra Group Mumbai got two Bronze metals for Volkswagen's 'Identity' campaign.
In the Promo & Activation category, four Bronze metals were won by Indian agencies. Geometry Global won for their 'Jump Pump' campaign for HUL, BBDO won for 'Dream2Advance' campaign for VISA and JWT India won two metals for Nike's 'Make Every Yard Count'. In Radio too, India received a sole Bronze for Mumbai Police's 'The Train' designed by Ogilvy & Mather (Mumbai).First Published : October 01, 2014 06:23 AM