The 2015 Asia Pacific Effie Awards has announced the call for entries. This edition features 34 single market categories and two multi-market categories, with five new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.
The Call for Entry was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia. It highlights that the participating entries will be judged numerically on their objectives, the goals, the insights, the execution and most crucially, the results.
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region's most outstanding campaigns, which have been brilliantly executed and showed results in meeting challenging strategic objectives.
The 2015 Awards is now accepting entries through December 15, 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2015.