Channel V, the youth general entertainment channel from the Star India stable, is bringing back its popular dating reality show, Dare 2 Date. Launching on October 13, the show is in its third season. It will air Monday to Saturday at 5.30 pm.
Ajit Thakur, EVP and business head of Channel V and Life OK says, "Channel V creates high-value, cross-platform content geared towards India's youth. We have been breaking clichés and launching shows which do not fall under the regular humdrum content. Dare 2 Date, with its unique theme and incorrigible host Andy, is one such show. The show is back for a third season by popular demand and will ensure that viewers are left thoroughly entertained this time around too."
For the record, in November last year, Channel V rebranded and took on a new look and logo with the tagline 'Correct Hai'. It came out of the channel's brand philosophy wherein it believed that the tonality of the brand needs to be politically incorrect and emotionally correct. The channel communicated that if something feels right, it really can't be wrong and encouraged people to listen to their inner voice.First Published : October 09, 2014