Lowe Lintas + Partners has bagged not one but two awards at the annual Jay Chiat Awards. Their work for Hindustan Unilever won two awards this year, making it the first time that an Indian agency has won two awards at the prestigious show.
Joseph George, CEO, Lowe Lintas + Partners said, "These wins are a first for Lowe Lintas, HUL and India. And that is special. The Global Jay Chiat Awards are considered to be the toughest to win in strategic excellence; and given our singular bias towards effectiveness awards; these wins are even more precious for us."
Now into its 18th year, the 2014 Jay Chiat Awards were presented at the 4A's Strategy Festival that was held from October 5-7, 2014 in Chicago, U.S. The key criteria for winning an award here are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.
Anaheeta Goenka, executive director, Lowe Lintas said, "Both our campaigns have been recognised by multiple award shows at a country, regional and global level. While the Kissanpur win is about a great strategy that was 'naturally seeded'; KKT was about providing entertainment to media-dark areas by turning a mobile phone into a radio station. We're grateful to the jury for recognizing two very local ideas and celebrating them on a platform as big as Jay Chiat."First Published : October 09, 2014