Marco Rigon has been appointed as global head, Mobext, to develop Havas Group's mobile marketing strategy for clients worldwide.
"It's been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients' businesses. Mobext's team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people," says Rigon.
He joins Havas from Phonevalley, Publicis Groupe's mobile marketing agency, where he served as associate director for six years. Prior to joining Publicis, he was business development director for Sharp Mobile in Southern Europe.
Rigon adds that he is "particularly excited to join Havas Group as I can see how the group's more integrated and flexible structure will allow me to push mobile thinking across its teams, without any inter-company barriers or silos."First Published : October 10, 2014