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Quick Heal appoints Amit Satish Tyagi as head, marketing

By Satrajit Sen , afaqs!, New Delhi | In Marketing | October 15, 2014
Tyagi will lead the growth of Quick Heal in the domestic and international markets. He will handle the company's consumer, mobile, and enterprise business security products.

IT security solutions company Quick Heal, has appointed Amit Satish Tyagi as head of marketing.

Amit Satish Tyagi

Based in Pune, he will be responsible for leading the growth of Quick Heal in the domestic and international markets (partner, direct and retail) across its consumer, mobile and enterprise business security products.

Tyagi's role also includes driving monetisation through customer acquisition/retention, and designing/executing global marketing strategies and plans. He will lead the company's ATL marketing team (TV, print and radio campaigns), media relations team, BTL marketing team (events, exhibitions, partner branding and consumer scheme communication), global PR team, and online marketing team (e-commerce and social media presence). Quick Heal's international online content management, design and web development teams also fall under his purview.

Prior to Quick Heal, Tyagi was CEO of Cantaloupe Business Solutions, a boutique digital marketing and business solutions agency that he set up in 2012, in Delhi. Before that, Tyagi worked with Intel Corporation as marketing head, APAC, Software Partner Program. He was with Intel till 2012.

Before Intel, companies he worked with include Dell, GE and Crompton Greeves, among others.

Overall, Tyagi has over 19 years of experience in the areas of online marketing, sales, business development and multiple sales channel integration. Through his global assignments during the course of his career, he gathered valuable international work experience (USA, EMEA, Malaysia, and Singapore).

A mechanical engineering graduate from Jamia Millia Islamia University, Delhi, Tyagi holds a masters degree in business management from IMT, Ghaziabad.

For the record, Quick Heal Technologies (established as CAT Computer Services) is an India-based global computer security software company headquartered in Pune, Maharashtra.

Recently, Thoughtshop Advertising, a Mumbai based 360-degree advertising and communications agency, created a multimedia campaign for Quick Heal Technologies.

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