A-Positive Branding Solutions bags Balaji Aangan project

By Saumya Tewari , afaqs!, New Delhi | In Advertising | October 15, 2014
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Balaji Aangan is a real estate brand owned by Shikhar Housing Development.

A-Positive Branding Solutions, a venture of Ashoka Group, has bagged the creative mandate of Balaji Aangan, a real estate brand owned by Shikhar Housing Development.

Sandeep Ojha

The pitch took place in Indore, Madhya Pradesh.

The winning agency will carry forward the brand's 'Basaae Apne Sapno Ka Aangan' campaign, and will create ads base don this thought.

In conversation with afaqs! About the win, Sandeep Ojha, creative head, APBS, says his team plans to take the newly won real estate account to "the next level."

Vishwas Goyal, director, Balaji Aangan, states, "With the ever-changing business in the real estate category, it is important to continuously reinvent and innovate. We are happy to have APBS as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights."

Shikhar Housing Development is a fast growing set-up in the real estate arena of Indore, and is primarily focused on residential projects.

Some of its projects include Balaji Enclave and Balaji Heights.

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