Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the agency's Bangalore office.
Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.
Commenting on the association, Ben Salmon, CEO, Assetz Property Group, says, "Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice."
Anita Nayyar, CEO, Havas Media Group, India and South Asia comments, "This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth."
"Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together," states Mallanna Sasalu, COO, Assetz Property Group.
"Assetz has a unique business proposition - it is an interesting brand to work with. Havas Media's digital at core approach and meaningful brands framework will add a lot of strategic value to the brand," explains Mohit Joshi, managing director, Havas Media India.
Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duties of XOLO mobile and Businessworld magazine.
Founded in 2006, APG is primarily in the business of real estate development and business portfolio management. APG develops projects across commercial, residential and mixed use asset classes. Our focus predominantly has been in real estate development and investment, with a secondary focus on infrastructure in the Asia region.