Panoramic Brand Communication looked after the in-house brands for 16 years. With this rebranding, it is turning into a full-fledged agency which however will be with the Panoramic Group. The agency will continue to operate out of the same premises as the parent company.
"Innovation and adaptability play a very important role behind the success of any young agency. With the support of our management we intend to add colour to success of PAN AD, by expanding our client list and achieving great horizons in future," said Atul Bachhav, creative director and head of the department, PAN AD.
PAN AD currently caters to clients from various business segments like hospitality, timeshare, IT, online holiday portals and films. It hopes to expand its client base and promote the finest communication to other business divisions.
According to Pawan Bhatiya, senior client servicing manager, PAN AD, "We are always going to be a part of the group. But we felt we could expand. There is no problem of client duplication because most of our clients are from the hospitality industry. We can look into other sectors - like finance and pharma - now."