Multi-Screen Media's digital sports entertainment platform, LIV Sports, has bagged the digital rights (both web and mobile) for the Champions Tennis League (CTL). The league has been conceptualized by Indian tennis legend Vijay Amritraj and All India Tennis Association (AITA).
The Champions Tennis League will feature six city-based teams, who will play 12 matches over a 10-day period from November 17th to 26th, 2014. Each of the six official CTL teams from Chennai, Bangalore, Pune, Delhi, Chandigarh and Mumbai comprises Indian and international marquee players, including promising local youngsters handpicked by AITA. Some notable players who will participate this year include Martina Hingis, Venus Williams, Somdev Devvarman and David Ferrer.
Viewers will be able to watch the live telecast and catch video-on-demand highlights on LIV Sports. Says Uday Sodhi, executive vice-president & head- Digital - Sony Entertainment Network, "CTL takes the sport to a whole new level of awareness and popularity. With CTL and other high quality interactive sports content we are committed to keep every cross section of our consumers hailing from different parts of India actively engaged."
The CTL teams, made up of the world's top 25 ranked male and female players, will be structured into two groups, each having three teams each, where they would play each other in a home and away format. The teams topping their respective group will play each other in the grand finale for the prize money of Rs 1 crore. The runner-up will receive Rs 50 lakh. Each of the six teams will also have an international legend as their playing captain, apart from a noted Indian male tennis player, plus a top ranked junior Indian girl and boy from each city.
LIV Sports started off the year by becoming the official mobile and internet broadcaster for the 2014 FIFA World Cup Brazil and then moved on to bagging the exclusive web and mobile rights for the ongoing qualifying matches for the 15th European Championship - Euro 2016, for India.