afaqs!

Leo Burnett Wins Bajaj Discover Account After 6 Years

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | October 30, 2014
Ogilvy, which held the account previously, will continue to work on the other Bajaj Auto brands.

Leo Burnett has won Bajaj Auto's Discover business. The agency on record (AOR) has won the account after six years. The agency will now create communication on ATL, digital, retail and activation.

Raj Deepak Das

Raj Deepak Das, CCO of Leo Burnett said, "Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work". The account was with Ogilvy previously. Earlier this year, the brand started looking out for a creative agency. Its last campaign 'Dan Dana Dan' was created by Ogilvy in May 2014 for the Discover 125. Ogilvy will continue to work on the other Bajaj Auto brands.

Leo Burnett has worked on Bajaj Auto from 2001 to 2008 and created memorable campaigns such as Bajaj Calibre - the Unshakeable. Saurabh Varma, CEO, Leo Burnett said, "It is a privilege to work with Bajaj Auto again. We are committed to using the power of human kind and integrated thinking to create a larger share of the future for this iconic brand."

Search Tags