Leo Burnett has won Bajaj Auto's Discover business. The agency on record (AOR) has won the account after six years. The agency will now create communication on ATL, digital, retail and activation.
Leo Burnett has worked on Bajaj Auto from 2001 to 2008 and created memorable campaigns such as Bajaj Calibre - the Unshakeable. Saurabh Varma, CEO, Leo Burnett said, "It is a privilege to work with Bajaj Auto again. We are committed to using the power of human kind and integrated thinking to create a larger share of the future for this iconic brand."