GEC Watch: Life OK Biggest Gainer in Week 42

Life OK, the second Hindi GEC from Star India stable was the biggest gainer in week 42 of TAM as it clocked 301763 GVTs, compared to 292327 GVTs in the previous week.

As per TAM data, (HSM, C&S, 4+), provided by a subscriber, Star Plus remained the leader in the genre with 600523 GVTs, as opposed to 598185 GVTs in the last week. Four of its shows featured in top shows' list.

Viacom18's Colors retained its No.2 position, with an average viewership rating of 436422 GVTs in the week. The channel had grossed 432481 GVTs in week 41 of TAM. It managed to push two of its shows to the top shows chart. Zee TV is next with 418103 GVTs, up from last week's 412888 GVTs. Three of its shows appeared in the most watched shows' list.

Next in the race is Life OK that is followed by Sab TV. The latter concluded the week with 276437 GVTs (last week 272524) as its elder sister Sony Entertainment Television rested at No.6 with 228235 GVTs (last week 244573).

Zee Anmol ended the week with 94255 GVTs (last week 79667), Star Utsav with 81354 GVTs (last week 86380), Rishtey with 42980 GVTs (last week 39977), Sony Pal with 25326 GVTs (last week 23814), Zindagi with 21028 GVTs (last week 19978)and Sahara One with 10087 GVTs (last week 11662).

A look at the shows...

Star Plus' Diya Aur Baati Hum and Saathiya Saath Nibhana lead the chart with 9073 TVTs and 8105 TVTs respectively. They were followed by Zee TV's Jodha Akbar that ended the week with 8045 TVTs. The fourth and fifth spots went to Star Plus' Yeh Hai Mohabbatein that rated an average of 7498 TVTs and Zee TV's Kumkum Bhagya that clocked 7351 TVTs.

At No.6 is Colors' Comedy Nights with Kapil that recorded 6863 TVTs as Star Plus' Yeh Rishta Kya Kehlata Hai clocked 6812 TVTs. Colors' Sasural Simar Ka stood next with 6735 TVTs. The ninth spot is occupied by Zee TV's Jamai Raja which settled with 6553 TVTs.

Sab's Taarak Mehta Ka Ooltah Chashmah was at No.10 with 6047 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in '000s. It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.