BC Web Wise has announced the appointment of Pradnya Sinha as vice president, client servicing. She will be responsible for driving the agency's digital creative and services division, nationally. Prior to this, Sinha was with Hansa Cequity as strategic account director.
"Pradnya's expertise in end-to-end brand building strategies and her hands-on and in-depth experience in the retail analytics space is a big asset to our agency as it will strengthen the solutions we offer to our clients.''
Says Elstan Rebello, business head, BC Web Wise, "BC Web Wise has seen tremendous growth in the last two years and Pradnya has joined us at the right time and will be instrumental in driving the growth and development of the agency."
On her appointment, Sinha comments, "Digital is fast gaining currency as the preferred mode of media consumption and has the potential to drive the customer journey from browsing to making a purchase. BC Web Wise, with its expertise and diverse set of clients, presents a wonderful opportunity to apply my experience in this dynamic medium."
Having more than 15 years of advertising experience, Sinha began her career in 1997 as a media planner at HTA (now JWT). Later, she shifted to Leo Burnett as an account manager in 1998. In 2005, she joined Saatchi and Saatchi as an account director - her stint at the company lasted for five years. She moved to McCann as business director in June 2011 and then to Hansa Cequity in January 2013.
BC Web Wise is a full service digital agency with a client portfolio of brands including Hero Motocorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Heinz, Hyper City, IDFC, Mankind Pharma, Racold and Emami.