Mindshare promotes Sanchit Sanga as Head of Digital in APAC

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | November 11, 2014
In his new role, Sanga will focus on the continued development and delivery of Mindshare's digital services to marketers.

Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga as head of digital services for Asia Pacific to be based in Singapore.

Sanchit Sanga

Sanga takes on the role after two years as digital leader for South Asia & South East Asia. In his new role, Sanga will focus on the continued development and delivery of Mindshare's digital services to marketers, working closely with the regional in-market digital leads and global teams.

Mindshare continues to focus on expanding its digital services from digital performance product integration, to working with GroupM partners like Vocanic to offer innovative social solutions, to building an in-house mobile marketing practice - partnering with innovative start ups like Footmarks.

As part of the drive to continually raise the quality of the digital product, Mindshare has increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare Trading hubs.

The agency has successfully built a community of digital domain specialists across the APAC region with specific areas of focus for key clients like UL, Pepsi, GSK, HSBC, and more - to consistently drive the best-in-class digital solutions.

Commenting on his new role, Sanga says, "I'm especially looking forward to driving the ongoing expansion of our digital services offerings, both across the region and globally. Our products are increasingly involving cutting edge partners to drive excellence in digital innovation, and this makes this space an incredibly exciting opportunity as we work with our clients to deliver more and more effective growth and revenue driving options."

Ashutosh Srivastava, chairman, Asia Pacific and CEO, Global Growth Markets, Mindshare Worldwide, says, "'We are privileged to have highly talented people like Sanchit in the Mindshare family. Over the years, Sanchit has developed trusted relationships with our clients, which continually assists us to lead the industry in digital thinking. It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success."

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