Percept Named India Infoline's Media AoR

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | November 11, 2014
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The account, worth Rs 30 crore, was awarded following a multi-agency pitch.

Percept Media has been named the agency on record (AoR) for India Infoline, a financial services company. This mandate covers all mainline requirements of all the integrated strategic media duties for the company in India.

Amol Mohandas

The account will be handled nationally by Percept Media with supervision of client's operations from its Mumbai headquarters. The agency has already put a team in place and launched the new campaign for the company on Muhurat Trading Day on CNBC.

Percept Media will be responsible for the media planning of the company across its various interests. The range of the work to be executed will encompass a mix of both above- and below-the-Line activities.

Arun Malkani, chief marketing officer, India Infoline says, "We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found that in Percept Media and believe that our account is in good hands."

Speaking on the win, Amol Mohandas, business head, Percept Media states, "Our success in winning this account has largely been due to our strategic thought, a 360-degree view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach."

IIFL Holdings (formerly known as India Infoline) is the apex holding company of the entire IIFL Group, a leading financial services company, promoted by first generation entrepreneurs. It has diversified business models that includes credit and finance, wealth management, financial product distribution, asset management, capital market advisory and investment banking.

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