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GEC Watch: Star Plus' Everest off to a Rocky Start

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 14, 2014
Star Plus loses viewership numbers in week 45. The Ashutosh Gowariker- show, Everest, collected 2825 TVTs in its opening week.

Star Plus, the leading Hindi general entertainment channel, lost eyeballs in week 45 as its viewership numbers fell from 655032 GVTs in week 44 to 609924 in this week.

Everest

Comedy Nights with Kapil

Jamai Raja

The channel had pinned high hopes on Ashutosh Gowariker's 'Everest' which was launched on November 3. However, the show failed to generate ratings as expected. As per TAM data (C&S, 4+, HSM), it registered an average of 2845 TVTs in its opening week. Having said that, the show will go on for around 104 episodes and still has time to pick up viewership numbers. It occupies the weekday, 10 pm time-slot and has replaced Pyaar Ka Dard which rated an average of 5059 TVTs in its concluding week. Four of Star Plus' shows made it to the most watched TV shows list.

Colors saw a surge in the viewership as it added 29050 GVTs to conclude the week with 485940 GVTs. The channel pushed three of its shows to the top shows list and still stood strong at No.2 in the Hindi GEC hierarchy.

At No.3 is Zee TV that lost numbers to rate 393540 GVTs in the week ended November 8. In the last week, it had settled with 404572 GVTs. Next is Star India's second Hindi GEC, Life OK that registered 305403 GVTs, up from 305165 GVTs in the previous week.

Multi Screen Media's Sab TV and Sony Entertainment Television concluded the week with 284515 GVTs (last week 306985 GVTs) and 245413 GVTs (last week 285159), respectively.

Zee Anmol ended the week with 89684 GVTs (last week 104797), Star Utsav with 71568 GVTs (last week 80850), Big Magic with 68547 GVTs (last week 56061), Rishtey with 43680 GVTs (last week 49630), Sony Pal with 30695 GVTs (last week 31402), Zindagi with 31500 GVTs (last week 31325) and Sahara One with 9646 GVTs (last week 9835).

A look at the shows...

Star Plus' Diya Aur Baati Hum, Yeh Hain Mohabbatein and Saathiya Saath Nibhana were the most watched TV shows in the genre with an average rating of 11552 TVTs, 8874 TVTs and 8831 TVTs, respectively.

At No. 4 is Zee TV's Jodha Akbar that closed the week with 7689 TVTs., followed by Star Plus' Yeh Rishta Kya Kehlata Hai that fetched a viewership of 7297 TVTs in the week. The sixth spot is occupied by Colors' Sasural Simar Ka that rated an average of 7129 TVTs in the week.

At No. 7 is Zee TV's Jamai Raja with 6515 TVTs as Colors' Udaan follows with 6416 TVTs. Zee TV's Kumkum Bhagya and Colors' Comedy Nights with Kapil occupy the last two spots on the 'Top 10 most watched Hindi GECs' chart with 6383 TVTs and 6379 TVTs, respectively.

For the record, the figures mentioned are TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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