DDB Mudra West appoints Keegan Pinto as Group Creative Director

DDB Mudra West has appointed Keegan Pinto as group creative director. He joins the agency from Lowe Lintas Mumbai where he was working as unit creative director.

He has worked on brands like Tata Tea 'Jaago Re', Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj bikes, DNA newspaper, Airtel, Economic Times, HLL - Dove, Lakme, Pond's, P&G - Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.

His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, Abbys and Effies.

Keegan has led some famous award winning campaigns such as 'Bande Achchhe Hain' for ICICI Prudential Life Insurance, 'Power of 49' campaign for Tata Tea, 'Heat mein Dheet Hain' for Onida AC, 'Inside wala Snaan' for Tetley Green Tea and 'For Indian Values' for Videocon d2h. While at Bates, Keegan was also responsible for the successful 'MTV Stay Raw' campaign.

Pinto is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015.

Commenting on his new role, Pinto states, "I've been a fan of Sonal's (Dabral, chairman and chief creative officer of DDB Mudra Group) work especially the 'Indian Panga League' campaign for Virgin Mobile and I really look forward to working with him. Rahul Mathew (creative head, DDB Mudra West) is a powerhouse too, and now with him leading the way at DDB Mudra West, I see a real reason to join the fight and help take DDB Mudra West to the next level."

Rahul Mathew, says, "We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work."

DDB Mudra West's client roster includes Future Group (Future Value Retail Limited), Godrej No.1, Gulf Oil, Hindustan Unilever Limited, PepsiCo, Lipton International, Inorbit Malls, Johnson & Johnson (Neutrogena and Clean & Clear), Kalpataru, Korum Mall, Lavasa, L&T Realty, Life Insurance Corporation of India, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India, Volkswagen among others.