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Zee Khana Khazana: Bringing Out the Chef in Every Homemaker

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 19, 2014
The food channel has launched an activation to promote its show Ab Har Koi Chef.

Zee Khana Khazana, a 24 hour food channel is gearing up its 'Ladies Special' - to acknowledge the all-important woman of the family. They are doing this via an on ground activity spread across five cities (Lucknow, Indore, Ahmedabad, New Delhi and Mumbai).

Ladies cooking at Zee Khana Khazana onground activation

Ladies cooking at Zee Khana Khazana onground activation

The campaign engages homemakers thus giving them an opportunity to showcase their culinary skills on national television on Zee Khana Khazana's show, 'Ab Har Koi Chef'. This initiative began on November 7 with the ladies in Lucknow.

The idea behind the activation is that homemakers never give up on their search to treat their family with attractive, tasty and healthy food. Saloni Dewan, brand - head, Zee Khana Khazana, says, "We wanted to take our interaction to the next level. Our idea was to cater to the housewives who work hard to manage the palette of the family via cooking day in-day out. The ground activation has helped us to connect with our target audience."

The target audience for the event is basically females between the age of 25 - 44 years old in the metros. The activation gave them a chance to cook food and go to the next level.

The Ladies Special is a fiesta especially designed for the ladies to let their hair down and interact with culinary experts. Conceptualised by Zee Khana Khazana, the Ladies Special will connect and engage with women through a range of exciting activities like Tarot Card Reading, Hair Makeover Booths, and even interactive sessions over Google Hangouts to ensure a very fulfilling and comprehensive experience. To stir things up, there will be cooking demonstrations by the eminent chefs of the channel like Chef Gautam Mehrishi, Chef Ranveer Brar and more.

A cooking contest will be held across these five cities, with a mega-winner from each region getting a chance to appear on television by showcasing their talent on one of Zee Khana Khazana's reputed shows, Ab Har Koi Chef. Contests with amazing gifts are all a part of this first-of-a-kind engagement event.

Zee Khana Khazana has always a go-to channel for innovative recipes as well as all food related queries.

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