Time Inc, a global media company, and Outbrain (www.outbrain.com), a content discovery platform has gone in an exclusive multi-year agreement that is expected to generate more than $100 million incremental revenue for Time Inc..
Outbrain will provide Time Inc. with tools that marry editorial decision-making with predictive analytics and algorithmically generated content recommendations. Time Inc. will also leverage Outbrain's publisher network to drive incremental engaged audiences to their media properties.
Andy Blau, senior vice president, Finance and Advertising Sales, Time Inc., says, "Our success has always been based on unique relationships with audiences. This provides marketers with an ideal environment to deliver their messaging. Today, we are connecting with consumers across every conceivable platform, serving them content that is relevant and engaging. Outbrain's focus on audience experience and surfacing optimised content recommendations was a key to launching this partnership. It maximises the monetisation of our audience to other content publishers. And, it provides key insights and analytics about our core digital users."
Eytan Galai, MD, Outbrain APAC & EEMEA, says, "Our strategic partnership enhances Time Inc.'s global digital offering by providing readers with access to dynamic, relevant content across its global network of sites."
Time Inc. has experienced significant digital growth over the past year and currently boasts more than six billion page views per quarter and 131 million unique users per month, globally.
Anthony Hearne, regional director, Outbrain South East Asia & India, states, "Combined with our local publisher network and other global sites like CNN, ESPN and others, Outbrain represents the largest network of premium sites for content discovery in South East Asia and India".
Outbrain's platform empowers editors to intuitively program the 'what's next' moment on home pages and articles.
Time Inc. reaches more than 130 million consumers each month across multiple platforms. Its brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK such as Decanter and Horse & Hound.
Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen and the Essence Festival.First Published : November 20, 2014