Times Internet (TIL), the digital product company and the digital arm of The Times of India Group, has added another partnership to its Times Global Partners (TGP) portfolio by inking a deal with Electus Digital, the digital creative and distribution arm of Electus.
The strategic partnership for India includes Electus Digital websites CollegeHumor.com, Dorkly.com and WatchLOUD.com. The alliance was brokered by TGP, who will be responsible for growth and monetisation of the three Electus Digital websites sites in India as part of the deal.
"We are pleased to join forces with the immensely creative and high-energy team at Electus Digital. CollegeHumor, Dorkly and WatchLOUD are great lifestyle properties and we look forward to building a strong presence for these websites in India and helping advertisers reach out to this young audience through video and display opportunities," says Puneet Singhvi, business head, Times Global Partners.
Founded in 1999, CollegeHumor.com offers daily comedic content through videos, pictures, articles and jokes, both created and curated by the CollegeHumor staff. Founded in 2010, Dorkly.com is the fastest-growing website dedicated completely to fandom culture. WatchLOUD.com was born out of the popular LOUD YouTube channel and is destination for premium, celebrity-driven articles and video content with a focus on the music and lifestyle of the hip-hop community.
"The international reach of our digital brands has continued to benefit from our success in the US. Already the number one most-visited comedy network online and the number one most-viewed YouTube comedy channel, we're thrilled to team up with Times Internet as we elevate our portfolio of brands to new heights in India," states Shane Rahmani, vice president, Corporate Development, Electus and general manager, CollegeHumor.com
A business unit of TIL, TGP partners with global digital companies across publishing, product and platform to help them launch and grow in India, APAC and ME. TGP has already rolled out the Indian editions of AskMen, Gizmodo, Lifehacker, TechRadar, Remodelista, ReadWrite, Business Insider and IGN. The company has also tied up recently with Huffington Post and Advertising Age for their India editions.