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Propaganda India to foray into the Chennai Market

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 25, 2014
It will focus on start-up firms and large organisations looking at leveraging digital to build brand connect.

Bangalore-based specialised digital advertising and branding agency, Propaganda India, is planning a foray into the Chennai market.

The agency claims to be the first to offer complete branding solutions with a proven digital advertising core. Propaganda India's service offerings include branding, advertising, social media and research for brands looking to take their business into new media.

Priya Jayaraman

In addition to traditional agency services, Propaganda India will also be aggressively targeting Chennai-based start up firms that are looking to build their brand from scratch and will be involved in devising their entire go-to-market brand framework. As part of its Chennai expansion, Propaganda will be looking to hire customer facing executives and creative personnel.

Priya Jayaraman, co-founder and director, Propaganda India said, "With the presence of big national and global players in the IT & BPO, Auto and financial services space, we think that the Chennai market holds huge potential for us. Brands, old and new need to think digital and mobile first, since customers are moving and engaging with this medium rapidly. With a brand-led approach, we enjoy helping companies establish strong footprints in the digital ecosystem. Our plan is to open an office in Chennai over the next 6-12 months and we will be targeting to sign up at least 5 deals in the first full year of expansion in Chennai."

Propaganda India has a strong customer base in Financial Services, Healthcare and e-commerce which includes HDFC Life, Max Life Insurance, Motherhood Hospitals, Amazon India, Giftingnation.com and campussutra.com.

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