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Grey Digital is Quikr's Digital Agency on Record

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 04, 2014
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The agency will support Quikr's reach across geographies, and will have a critical role in the company's growth story.

Online classifieds company Quikr.com has appointed Grey Digital, a subsidiary of Grey Group India, as its digital agency on record. Grey Digital will further strengthen Quikr's digital presence across the ever changing digital eco system.

Pranay Chulet

Sudhir Nair

Quikr's digital campaigns are an integral part of the company's marketing strategy. Grey Digital will support Quikr's reach across geographies, and will have a critical role in the company's growth story. Grey's focus will be on crafting ideas that connect different user segments across platforms and digital touch points; be it buyers or sellers.

Pranay Chulet, founder and CEO, Quikr.com, says, "It is our pleasure to welcome Grey Digital as Quikr's digital agency on board. With 302 million internet users, India will soon overtake US as the second largest Internet user base in the world. For a young and growing brand like Quikr, it is vital to communicate with our target audience across all the platforms. In Grey Digital we have found the right partner, who has the requisite knowledge and experience in the digital space, to help us reach our customer base in the most creative manner."

Sudhir Nair, head, Grey Digital, says, "We are delighted to work with Quikr.com, one of the fastest growing internet companies in India. As the online and mobile space is fast evolving, we will develop suitable strategies and execute groundbreaking ideas to enhance the company's digital presence."

In September, Quikr had appointed Vineet Sehgal as its chief marketing officer. Sehgal brings to the company more than 18 years of experience in marketing and business strategy across diverse industries such as telecom, FMCG, banking and management consulting. Prior to joining Quikr, Sehgal headed Nokia's programs and planning portfolio.

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