afaqs!

Himalaya Herbals: Facial Treat

By Devesh Gupta , afaqs!, New Delhi | In Advertising | December 05, 2014
The herbal brand has created a Guinness World Record for conducting the maximum number of facials simultaneously.

Himalaya Herbal recently conducted a day long activation where it gave 286 students a complete facial - starting with a cleansing, toning and moisturizing routine. This was followed by a facial session using Himalaya Purifying Neem facial kit.

Himalaya Herbals completing the Guinness World Record at Narsee Monjee College in Mumbai

The record was created using an interactive workshop as a platform where students from various colleges in Mumbai participated in a pampering facial session.

On the back of this activation, the brand entered Guinness World Record "for most people receiving a facial simultaneously". The record of 286 facials was certified at Shri Rang Mandir Grounds by Fortuna Burke Guinness Adjudicator.

The activity was an initiative by the brand to engage with teenagers across the country and create awareness on skin care.

Several renowned celebrities such as Bollywood actor Shraddha Kapoor, beauty expert Veena Desai and others were also present.

Beauty expert, Veena Desai moderated the activity and interacted with the audience explaining the step-by-step facial routine. She also shared interesting tips on skin care and demonstrated the process of cleansing, toning and moisturizing.

Himalaya Herbal is a brand from the stable of The Himalaya Drug Company, a herbal health and personal care company.

Himalaya reached out to a large number of students in Mumbai to participate in this activity which also got them tweeting about the brand, using hash tag #PureSkinFacial.

Commenting on this activation, Rajesh Krishnamurthy, business head, consumer products division, The Himalaya Drug Company, says, "It is a proud moment for Himalaya to be recognised by Guinness for conducting the maximum number of facials. We believe it's our responsibility to create awareness for healthy skin and help young girls and boys address common skin problems. The message is clearly about educating young adults on the importance of a good skin care routine."

Vineet Jain, gneral manager marketing, consumer products division, The Himalaya Drug Company, says, "Himalaya's Pure Skin Facial has been a continuous endeavor by the brand to engage with college students across the country to educate them about the importance of a regular skin care routine. The brand has established a benchmark with this record and shows our true commitment towards providing our consumers problem-free skin."

Geo Thomas, CEO, Acme Events India, says, "An event of this magnitude requires all stakeholders to be focused, while also remaining adaptable and nimble."

The Himalaya Drug Company was formed in 1930 by M. Manal with a vision to bring Ayurveda to society in a contemporary form. Himalaya's product portfolio consists of over 240 herbal healthcare, personal care and animal health products. The products are present for the consumers across 90 countries.

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