Dentsu Media Expands in India

By Saumya Tewari , afaqs!, New Delhi | In Media Planning & Buying | December 05, 2014
The agency has established three new business units - Media Matrix, Media Palette and Media Cubic, to cater to the clients.

Dentsu Media India, a part of Dentsu Inc's global media agency network, has expanded its operations by establishing three businesses namely Media Matrix, Media Palette and Media Cubic.

Divya Gupta

While Media Matrix will be focusing on on-point strategies, Media Palette will be looking 'beyond space' and Media Cubic will focus upon 'change the game' to cater to niche client demands and provide an integrated communications approach.

Both genetics and existential reasons prompted the network to expand its operations in India, says Divya Gupta, head, Dentsu Media.

In India these three businesses will provide clients best of both worlds, individual focused brand team on their business along with Dentsu's leverage and specialists services.

"An increasing number of large clients are involving the media agency along with, before the creative agency. With increased data, data-mining abilities, media companies understand the cost of implementing different strategies, are equipped to analyse and size the opportunity, and to create an investment case for it," she asserts.

The agency aims to provide clients with complete collaboration to deliver integrated solutions that reach ahead, beyond media to meet clients' challenges in the marketplace.

Dentsu Media India's target, says Gupta, is to to be nimble and agile in providing new services or working across disciplines, across geographic borders to solve clients' problems.

Currently the agency has a mix of both multinational and local clients including Toyota, SEBI, Kurlon, Unicharm, Indian National Congress, Canon, Sapat, Nissin, RBI, Mrs Bector, Hitachi, Doordarshan, Konika Minolta,, Ajinomoto, Ingersoll Rand, HMSI, Payback, among others.

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