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Infectious wins Aegon Religare's Creative Mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 09, 2014
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The agency will be responsible for brand's marketing and communication requirements.

Infectious has been awarded the communications duties of Aegon Religare Life Insurance (ARLI). The agency will be responsible for the all their marketing and communication requirements. ARLI believes in developing path-breaking communication that further strengthens its stand as a thought leader.

Yateesh Srivastava

Ramanuj Shastry and Nisha Singhania

Says Yateesh Srivastava, chief operating officer, ARLI, "We have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively."

Ramanuj Shastry, co-founder and director, Infectious states, "Educating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner Aegon Religare in this important journey."

Adds Nisha Singhania, co-founder and director, Infectious, "We are delighted to be given the mandate for Aegon Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them."

Aegon Religare Life Insurance has launched online insurance in India through online term plan, iTerm Plan. The famous Kum Insurance Lene Ki Bimari (KILB) was the launch campaign of ARLI that won a Bronze Abby for Integrated Advertising in Financial Services as well as a Gold Outdoor Advertising Award for Outdoor media plan of the year in the local category.

Infectious is an independent agency, started last year by Ramanuj Shastry and Nisha Singhania. Infectious is a media agnostic ideas company and believes in creating work that solves brand and business problems. Some of their clients are Elkoha, Pinnacle, HCL, DNA, Camlin and Braces & Smiles.

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