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Ferrero Rocher Awaits a Golden Christmas

By Devesh Gupta , afaqs!, New Delhi | In Digital | December 11, 2014
The premium chocolate brand has launched a special app around the theme of Christmas.

With Christmas approaching, Ferrero Rocher has kicked off celebrations with the launch of a new Facebook application "Golden Christmas" designed to add a Golden sparkle to this year's Christmas spirits.

Ferrero Rocher's app

Ferrero Rocher's app

Golden Christmas App is live on Ferrero Rocher Facebook page between December 1 and December 25. Users have to login to the Ferrero Rocher Facebook page, load the application and click on the sparkling Golden Christmas tree to participate and win exciting gifts.

Golden Christmas App offers multiple engagement activities that will give users an opportunity to win a limited edition of 96 Golden Pralines Pyramid cone and many more Ferrero Rocher Gift hampers.

Talking about the digital initiative, Emanuele Fiordalisi, marketing vice president, Ferrero India, states, "Christmas is truly a unique festival and known as the season of goodwill and celebrations. For making the festive moments golden, Ferrero Rocher is the perfect companion. The customer-engaging online games and prizes are aimed at spreading cheer this festive season. A merry and happy customer is what we aim for, and through this unique one-month long initiative we are going to assure that."

Ferrero Rocher will be doing special Christmas Visibility in selected Modern Trade stores across India. Limited Christmas standing units have been planned at some special stores.

The brand has also launched special Christmas cover packs which would be available in all leading Modern Trade Stores in India. The packs available for sales includes: the perfect little treat with a pack of 5 pralines, the iconic sharing pack of 16 pralines and the iconic gifting pack of 24 pralines.

Ferrero Rocher was introduced in 1982 and is a major player in the premium chocolate category. Ferrero is an Italian manufacturer of chocolate and confectionery products. The group is the 4th largest manufacturer of chocolate and confectionary products in the world. Some of Ferrero well-known brands in India include Tic Tac, Kinder Joy and Nutella.

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