Zee Entertainment Enterprises, in order to strengthen its digital presence, has appointed Anjana Kshetry as head, brand solutions, Zee Digital. Kshetry will report to Debashish Ghosh, chief knowledge officer, Essel Group.
Kshetry was previously the senior vice president, sales and brand solutions, heading the national sales portfolio for brand solutions and Zee Khana Khazana.
She has been associated with ZEE for about 14 years, and has worked with the organisation in multiple capacities. She started in the marketing team for the Zee English cluster and subsequently led the national sales portfolio for Zee Music, Zee Café , Zee Studio and Zee Khana Khazana.