afaqs!

Option Designs bags Creative Duties of Evok

By Prachi Srivastava , afaqs!, Mumbai | In Advertising | December 16, 2014
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The agency will help the brand make their brand strategy and create creative outlook for offline and online media.

Option Designs, a Gurgaon based agency, has won the creative duties of a home retail brand, Evok.

Ajay Seth

Japneet Singh

Evok Stores claim to showcase over 20000+ contemporary products in home furniture, soft furnishings, home décor and accessories, wall fashion, modular kitchens and provide services which include design to build (interior design services), turnkey installation and post care services.

Option Designs is mandated to help the brand make their brand strategy and create creative outlook for offline and online media.

The agency had been meeting the Evok team on regular basis and presenting their ideas. It's for the creative approach of the agency that it has won the business and will take care of Evok's brand strategy and marketing communcations.

Ajay Seth, business head and COO, Evok, comments, "We chose Option Designs because of their keen understanding of Evok's business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble. It's a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that further with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium."

On winning the account, Japneet Singh, MD, Option Designs, says, "It's an honor to work on Evok. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications"

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