GEC Watch: Star Plus is the biggest gainer in Week 50

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | December 19, 2014
The ranking order of top Hindi GECs remains unchanged.

Star Plus, the leading Hindi general entertainment channel, continues to be the most watched channel in the genre. The channel further witnessed growth in viewership numbers as it added 18828 GVTs in the week to become the biggest gainer.

Jodha Akbar

Sasural Simar Ka

As per TAM data (HSM, C&S, 4+) provided by a subscriber, the Star India channel grossed 660929 GVTs in the week ended December 13.

Viacom18's flagship channel, Colors held on to the second spot despite losing eyeballs. The channel registered 449580 GVTs in the week, down from 475969 GVTs in the previous week.

Zee TV, the third most watched channel in the space, also witnessed a drop in ratings. The channel closed the week with 397607 GVTs, as compared to 418920 GVTs in the last week.

Star India and Multi Screen Media's second rung Hindi GECs, Life OK and Sab TV concluded the week in 289099 GVTs (last week 296175) and 287585 GVTs (last week 281028), respectively.

The flagship channel of MSM, Sony Entertainment Television is next with 228958 GVTs. The channel had registered 226307 GVTs in the last week.

The free-to-air channels from Zee Network, Viacom18 and Star India - Zee Anmol, Rishtey and Star Utsav, ended the week with 90331 GVTs (last week 86110), 67030 GVTs (last week 58138) and 62003 GVTs (last week 62550), respectively.

Next in the hierarchy is Reliance Broadcast Network's flagship channel, Big Magic that lost marginally in the week to settle with 59972 GVTs, as opposed to 60843 GVTs in week 49 of TAM.

Yeh Hai Mohabbatein

Taarak Mehta Ka Ooltah Chashmah

Zindagi rated 31024 GVTs (last week 30630), Sony Pal grossed 31024 GVTs (last week 32834), Sahara One recorded 8129 GVTs (last week 9532 GVTs) and Epic clocked 5684 GVTs (last week 3693) in the week 50 of TAM.

A look at the shows:

The four most watched shows in the space are from Star Plus' stable - Diya Aur Baati Hum (14010 TVTs), Yeh Rishta Kya Kehlata hai (9149 TVTs), Yeh Hai Mohabbatein (8931 TVTs) and Saathiya Saath Nibhana (8582 TVTs).

At No. 5 is Sab TV's Taarak Mehta Ka Ooltah Chashmah that ended the week with 7603 TVTs. Next in the hierarchy is Star Plus' Ek Haseena Thi that will rate 6899 TVTs in week 50.

Zee TV's Kumkum Bhagya notched 6750 TVTs as Colors' Sasural Simar Ka closed the week with 6562 TVTs.

The ninth spot is occupied by Jodha Akbar that clocked 6316 TVTs. Colors' Udaan is next with 6308 TVTs.

For the record, the figures mentioned are TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

Search Tags