Balaji Telefilms partners with Indus Media to enter the American TV market

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Last updated : December 18, 2014
Together, the two production companies will co-produce Brown Nation, an American sitcom.

Ekta Kapoor

Sameer Nair

Ekta Kapoor's television and film production company, Balaji Telefilms, has marked its foray into the American Television market by inking an American Television Series production deal with Singapore-based Indus Media.

This deal will see Balaji secure rights to the TV series Brown Nation, a satirical comedy based on the lives of Indian Americans.

This will be the first series under the new deal and is being planned for release in early 2015. Balaji has been scouting for collaborations with international players to produce content for various geographies across media platforms and this will be an important step to reach out to a diverse audience.

The production house also recently roped in media veteran Sameer Nair as the Group CEO to spearhead their expansion strategy and lead the way for the next level of growth by identifying unexplored avenues.

'Brown Nation', directed by Abi Varghese, is currently being shot in New Jersey and has Indian actor Shenaz Treasurywala playing one of the lead roles.

The comedy series depicts the everyday lives of South Asians living in America. The target market for Brown Nation is 18-45 year old Americans and NRIs.

Naveen Chathappuram, founding director, Indus Media comments, "We have been looking to enter India with our proposed entertainment fund and this fits in well with our India strategy. We are absolutely delighted to associate with Balaji Telefilms to fuel our growth."

Ekta Kapoor, joint managing director, Balaji Telefilms says, "India is at the centre of global limelight and the timing is right for us to create path breaking entertainment on an international stage. We look forward to this partnership to extend our creative success to newer horizons."

Sameer Nair, Group CEO, Balaji Telefilms adds, "We are extremely pleased to join with Indus in producing this series. American sitcoms have influenced urban India and Indian youth across the globe. This will be a good opportunity for us to leverage our creative supremacy to enter a market not sufficiently fed with similar products."

First Published : December 18, 2014
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