White Rivers Digital to handle Maple's digital marketing duties

By afaqs! news bureau , afaqs!, Mumbai | In Digital | January 06, 2015
The agency will be responsible for curating timely communication that will not only aim at increasing brand awareness, but also in creating a human connect with the brand.

White Rivers Digital, a Mumbai-based digital marketing agency, has been appointed as the digital marketing agency of Maple, one of Apple's Premium Resellers in India

Shrenik Gandhi

Maple DTI has been hailed as one of the most trusted Apple resellers in the country, equipped with over a more than seven years of experience in providing sales and service for Apple products.

Shrenik Gandhi, co-founder, White Rivers Digital, believes that this association will usher in a new era for both companies. "Smart electronics is what defined the 21st century and Maple as a brand has established itself in this business. As the voice of the brand on the digital front, White Rivers Digital will be responsible for curating timely communication that will not only increase brand awareness, but also create a human connect with the brand."

Manil Shetty, managing director, Maple DTI stressed on the need to find the right agency for the brand and said, "We are known for cutting-edge innovative accessories and one of the best Apple experiences and hope to replicate it online too. White Rivers Digital showed the right mix of ideas, innovation and intent. We are very happy to collaborate and look forward to building digital stories together." Currently serving Mumbai, Bengaluru and Mangalore, Maple has also grown to become the 'go to' destination for many other electronic accessories.