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GEC Watch: Top Hindi GECs gain in Week 1 of 2015

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 09, 2015
Star Plus is the biggest gainer of the week, thanks to Big Star Entertainment Awards. The Hindi GEC hierarchy remains unchanged in the week.

Star Plus began the year with a great performance. The channel, as per TAM data (C&S, 4+, HSM) became the biggest gainer in the first week of 2015.

Big Star Entertainment Awards

The channel grossed 654356 GVTs in the week, compared to 596014 GVTs in week 52 of 2014. The Star India flagship channel had aired its annual awards property - Big Star Entertainment Awards on New Year's Eve. The property was one of the most watched shows in the week. Besides this, four more shows of the channel featured in the top 10 most watched shows list.

Colors held its second position strong. The Viacom18 channel ended the week with 519544 GVTs, up from the previous week's 492307 GVTs. It had aired Shah Rukh Khan-hosted 'Got Talent World Stage Live' on December 31, a show that fetched a viewership of 6195 TVTs. Three of its shows appeared in the most watched shows' chart.

Got Talent World Stage Live

Zee TV was next as it concluded the week with 429663 GVTs, as opposed to 427256 GVTs in the previous week. The channel recently launched the fifth season of Sa Re Ga Ma Pa lil Champs, a singing reality show that rated 4269 TVTs in its second week. At No.4 is Life OK that clocked 337915 GVTs (last week 329200 GVTs) and Sab TV follows with 335130 GVTs (last week 319608 GVTs).

Sab's flagship show Taarak Mehta Ka Ooltah Chashma continues to be the most watched show in the genre. The channel also launched 'The Great Indian Family Drama' last week. The show rated 2068 TVTs in its debut week. The sixth position went to Sony Entertainment Television. It recorded 264461 GVTs in the week ended January 3. The channel had closed the previous week with 236682 GVTs.

The Great Indian Family Drama

Zee Anmol and Star Utsav, the FTA channels from Zee Network and Star India stable ended the week with 93772 GVTs (last week, 81045) and 90175 GVTs (last week 75135), respectively. Next in the hierarchy is RBNL's Big Magic that concluded the week with 61055 GVTs as compared to 63489 GVTs in the previous week.

Rishtey ended the week with 67229 GVTS (last week 63653), Zindagi with 28232 GVTs (last week 28541), Sony Pal with 26254 GVTs (last week 23007), Sahara One with 12940 GVTs (last week 13001) and Epic with 6330 GVTs (last week 5281 GVTs).

A look at the shows...

Star Plus' Diya Aur Baati Hum, Big Star Entertainment Awards and Yeh Hai Mohabbatein were the top three shows in the genre with 10641 TVTs, 9910 TVTs and 9078 TVTs respectively.

At No.4 is Zee TV's Kumkum Bhagya that clocked 8508 TVTs in week 1 of TAM 2015. It was followed by Sab TV's Taarak Mehta..., which ended the week with 8006 TVTs.

The next two spots went to Star Plus' Saathiya Saath Nibhana and Yeh Rishta Kya Kehlata Hai that registered 7949 TVTs and 7660 TVTs in the week, respectively. Colors' Sasural Simar Ka (7346 TVTs), Udaan (6877 TVTs) and Meri Aashiqui Tumse Hi (6703 TVTs) brought up the last three spots.