After the successful TV Show "The Fit Foodie", Saffola recently launched a new website called fitfoodie.in where one can find an astonishing variety of dishes ranging across different cuisines, courses and using different ingredients.
The website also addresses important healthy eating issues and solves them. For example, one of the things that prove to be complicated and often a hindrance is to guess the nutritional value of the food one eats especially when there is a craving.
Besides, there are unique friendly features that make the journey to be a 'Fit Foodie' easier. One of the features let's one share every recipe with anybody by clicking on the option 'Send to Whatsapp'. One can therefore, share and save recipes on their mobile phone and enjoy healthy cooking anytime.
Developed in consultation with the Indian Dietetic Association, the meter shows two scores for every recipe: The first score is for the Regular Recipe, or the most common method of preparing the dish and the second score is for the Fit Foodie Recipe or the recipe that is presented in the website. The higher the score, the healthier the recipe. This comparison helps one make a healthier choice.
Marico-owned Saffola is essentially blended refined edible oil which is claimed to be beneficial for the heart. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportion. The main type of oils which are blended include rice bran oil, kardi or safflower oil, corn oil and soya oil.