Preeti Reddy named president, IMRB International

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | January 15, 2015
She takes over from Thomas Puliyel.

Preeti Reddy has been named the new president of IMRB International succeeding Thomas Puliyel, who will retire in August this year. Reddy, currently senior vice-president, will work alongside Puliyel during the next few months as the transition takes effect. Once president, she will report to Kantar president Wayne Levings.

Preeti Reddy

Reddy has close to three decades of experience in research and consulting, working with leading Indian and multinational companies. She joined IMRB in 2009 when she was appointed CEO of LMRB in Sri Lanka. She has previously worked in consumer consulting at Technopak, was senior vice-president at TNS India and has worked with the BAT group in India.

In other management changes, effective February 1, Jasojit Mookerjea, currently senior vice-president responsible for the International Business Unit and joint head of IMRB One will take on full responsibility for IMRB One as well as heading change management and managing the key account directors within the company.

Sreeram Sreenivasan, currently BAT global account director and vice-president, IBU, will take overall charge as senior vice-president, IBU, based in London. Diptya Mukherjee will continue in his role as vice-president, IBU, based in Calcutta. The management team at IBU is being further strengthened under the leadership of Sreenivasan and Mukherjee and the proposed changes will be communicated in due course.

Vivek Gupta, senior vice-president, will head the auto, BFSI and telecom sectors, while the brand science business will be merged into IMRB One. Puliyel joined IMRB in 1981 as manager, overseas projects and remained with the company until 1992 before moving to set up Research International India as country manager. He returned to IMRB as president in 2000. The company has been named research agency of the year eight times since 2005 and Puliyel has twice served as president of the Market Research Society of India.

Says Levings, "Thomas has made an outstanding contribution to IMRB and the broader Indian research market throughout his long and distinguished career. He leaves with our thanks and best wishes for his retirement. In Preeti, we have an excellent new leader of IMRB. She brings a combination of strong client leadership, general management and consulting capabilities. With the very strong leadership team she has around her, IMRB will continue to build on its world-class foundations."

On her new role, Reddy says, "We have a great team of experienced and highly competent managers to head our different businesses and I look forward to working with them to build IMRB into an even bigger and better business."

Puliyel adds, "IMRB is a wonderful place to work in. The open, empowered work environment is a great magnet for the best research talent. The freedom that the company provides makes it a great place to learn and realize one's potential."

Established in 1971, IMRB's footprint extends across 53 offices in 18 countries. In India, IMRB International has five full service offices and 16 field offices.