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Cashkaro #EkCashKaroEkChai: Spreads warmth this winter
The platform is giving consumers a chance to shop and contribute towards a noble cause of serving underprivileged.
While a steaming cup of chai, a warm hug, woollen sweaters and oversized mufflers spell winters for many, for some it is a struggle to survive the season. Cashback and coupon site, CashKaro.com, in an attempt to help the underprivileged battle the harsh cold winter, launched #EkCashKaroEkChai campaign. The platform has pledged to serve chai across Delhi-NCR when anybody shops through them January 14th -18th, 2015
The initiative does not call for donation and nor has applied terms and conditions. One has to simply shop online via CashKaro platform on any of its partner sites like Jabong, Snapdeal, Paytm, Amazon.in, Domino's and a cup of hot tea will be given to the needy.
Students from various colleges like IIT (Delhi), St. Stephen's, Hindu, Hans Raj, Gargi and many more have volunteered to participate in this initiative. These CashKaro student volunteers will be serving chai to the destitute across key areas like Delhi University (North & South Campus), Connaught Place, ITO, Gurgaon IFFCO Chowk and more on all five days.
Says Rohan Bhargava, co-founder, CashKaro.com, "The winter-related hardships incepted the idea of #EkCashKaroEkChai campaign wherein we will be serving garam chai across Delhi NCR to the needy. A simple cup of chai in this cold weather definitely puts a smile on our face and helps withstand the cold. We are encouraging users to participate in this cause and to share the joy with us."
As part of its CSR initiative, CashKaro.com has partnered with more than 30 NGOs and charities like CRY, Milaap, Joy of Giving Foundation, CARE, The Mind Foundation, and Akshay Patra where CashKaro members have the option to donate some or all of their Cashback to a charity of their choice. Some of India's leading charities are part of this initiative and CashKaro.com is helping in generating awareness about their cause and raise funds for the same. Set up in 2013, CashKaro.com has over 500 partner e-commerce sites and it allows customers to save money when buying items across these sites.