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Sunita Rajan joins CNN International as head - Ad Sales, APAC

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 21, 2015
She will lead teams based in Hong Kong, Singapore, Tokyo, Delhi and Mumbai.

CNN International has appointed Sunita Rajan as head - Advertising Sales, APAC. She is joining CNN International Commercial's executive team under chief commercial officer Rani R Raad with a remit to continue building CNN's business growth trajectory in the Asia-Pacific region.

Sunita Rajan

Rani R Raad

Joining from BBC Worldwide from March 2015, Rajan will oversee an extensive client base across the breadth of the Asia Pacific region and will lead teams based across five offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai and a network of representatives across Asia, overseeing the strategy to drive advertising revenue for CNN's global portfolio of multi-platform products among Asia Pacific based advertisers.

She will also be part of Raad's management team which guides the brand's international commercial strategy. With an emphasis on bespoke integrated advertiser solutions across the full range of CNN's linear and non-linear properties, her focus will be on overseeing strategic relationships and brand partnerships across the Asia-Pacific region

"Sunita's wealth of experience coupled with her dynamic leadership style will be a huge asset to CNN as we look to continue our growth path in the Asia-Pacific region," said Raad. "Her expertise fits perfectly with CNN's multi-platform offering and she is ideally equipped to take CNN's long-standing commercial success in the region to the next level."

Adds Rajan, "This is a tremendous opportunity to build further growth for the global news leader across its extensive portfolio of TV and digital products in a region as exciting and dynamic as the Asia-Pacific. I'm looking forward to taking up this new role working with such a highly talented team."

Rajan will be supported in her new role by Sonali Chatterjee, Stacey Rabsatt, Atsushi Saito and Sally Young, directors for South Asia, South East Asia, Japan and North Asia (including New Zealand & Australia) respectively. Rajan brings to the table 25 years of experience in media including roles at Star Television, News Television (India) and BBC Worldwide, where she was EVP - Advertising Sales Asia. In this latter role, she was responsible for overseeing all advertising activity across BBC Worldwide's commercial businesses on all platforms.

She holds a BA from St Xavier's College Mumbai, a Master in Economics from Mumbai University and a Diploma in Business Management from Xavier Institute of Communications Mumbai.