Brands on E wins creative mandate of Nurturey.com

Brands on E, a Delhi based marketing communications agency, has bagged the creative duties of Nurturey, an online platform that offers digital 'productivity tools' for parents. The mandate of the agency is to mobilise the digital space for awareness, signup, engagement and brand loyalty.

The company has earmarked Rs 1 crore for the current fiscal year.

"Brands on E came up with interesting creatives for our platform which truly represented our objectives. We are happy to partner with them. Nurturey will be promoted heavily on social media platforms like Facebook and Twitter where the new age parents are active. We will also be using Google Ad words for the promotion," explains Vatsal Goel, COO, Nurturey.

Nurturey is a platform for parents offering digital tools that help parents effectively and efficiently manage their lives around their kids. It is a 'go-to' platform for the organisational needs, as a parent. It helps you remember important dates, suggests important events, like immunisations, etc. More than anything else, it lets you track cognitive and social milestones, like when was the first time your child smiled, and such. Once you set up your account, and add the child's data, you'd find numerous such knick-knacks that you'd love exploring.

Set up by Tushar Srivastava along with Vatsal Goel, Nurturey.com is based out of offices in London and New Delhi. The venture has raised $125,000 (around Rs 80 lakh) via UK-based crowd-funding platform Seedrs.