Cricbuzz.com: For the love of cricket

Life, literally, comes to a standstill for cricket lovers in India when the country plays the major ICC Cricket World Cup tournament which happens once in four years. To built up the frenzy and highlight how the life of cricket lovers in India change during the tournament, Cricbuzz has launched its first brand campaign.

Times Internet, which acquired a majority stake in the cricket content platform, has rolled out 'Cricket Ka Keeda' campaign. It comprises of three whacky TV campaigns which showcases everyday situations and what happens when the 'Cricket Ka Keeda' bites to make them hilarious.

In the Milk ad, a husband smoothly throws a milk packet which lands on his wife's head while he's busy surfing the Cricbuzz App. In the college ad, one student casually enters the class handing over his towel to the lecturer and goes on to practice bowling techniques in front of him. The third ad is set up in an ongoing conference where the boss asks an employee about the quarterly forecasts and he gets up and adjusts his positioning as if he's going to start batting right there.

Cricbuzz launched the campaign during the India-Australia-England Tri Series which started January 18th and targets it through the World Cup. Apart from TV, print ads, digital and outdoor adaptations will be used to promote the platform's mobile app.

After acquiring Cricbuzz in November last year, Times Internet, the digital network of BCCL, has merged it with its own cricket portal called GoCricket.com. Founded in 2004 by Pankaj Chhaparwal, Piyush Agrawal and Pravin Hegde, Cricbuzz.com was started as a provider of ball-by-ball commentary for major cricket matches in the world. The portal now live streams various international matches along with commentary, and also develops its own content with features, write-ups and up-to-date news from the cricketing world.

Cricbuzz reaches out to users across devices including mobile app, website and the mobile website. The platform is available in seven languages.