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JWT consolidates digital offering; launches Mirum
ActivearkJWT India will now be a part of this global network. Siddhartha Vinchurkar is MD, of Mirum in India.
J. Walter Thompson Company has consolidated its 11 independent digital agencies across 17 countries to form a global network called 'Mirum'. Former Digitaria chief executive officer Dan Khabie will lead the network as global and North America CEO. In this role, Khabie will have oversight of Mirum's overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. He will report to JWT's global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast.
Company's many assets and capabilities in order to drive business transformation," stated Martinez.
"Mirum is poised to deliver both the technology and creative solutions that global brands demand."
"Dan's natural entrepreneurial instincts and passion will foster Mirum's startup mentality as he drives growth forward across our global network," says Stefano Zunino, head of Digital Worldwide, J. Walter Thompson, and chairman of Mirum.
"I am extremely honored to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world," says Khabie.
"At Mirum we would strive to grow together with our clients. Though we're now spread across geographies and cultures, I strongly believe that our diversity is our strength. Keeping the ever-inspiring lines by R.N. Tagore in my mind, 'Where the mind is without fear and the head is held high'... I'm looking forward to this new journey with my new global family," says managing director of Mirum in India, Siddhartha Vinchurkar.
Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.
Daiga Atvara will be chief design officer; Matt Webb, chief technology officer; Dave Wallace, chief operations officer; Nick Read, chief financial officer; Sarah Kotlova, global head of Agency Services; and John Baker, chief marketing officer. Khabie plans on naming a chief creative officer, chief strategy officer and global head of Data & Analytics over the next six months.
Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media and Kevin Weisberg, Digital Retail Marketing.