Star Plus, the leading Hindi general entertainment channel, saw a big jump in week 4 of TAM 2015 as it added 45625 GVTs to garner 659015 GVTs.
Zee TV held on to the third spot with 407999 GVTs, down from 417456 GVTs last week.
Multi Screen Media's second GEC Sab TV and Star India's second Life OK followed with a marginal difference. The former closed the week with 304601 GVTs (last week 317554) while the latter settled with 298833 GVTs (last week 315906 GVTs) in the week ended January 24.
MSM's flagship channel Sony Entertainment Television stood next with 23753 GVTS (last week 23505).
Amongst the Hindi GECs that air repeats, Zee Anmol grossed 96074 GVTs (last week 87258), followed by Star Utsav that garnered 79039 GVTs (last week 80187). Big Magic occupied the next spot with 48822 GVTs (last week 56577).
Rishtey concluded the week with 48073 GVTs (last week 52243), Sony Pal with 25595 GVTs (last week 28501), Zindagi with 20737 GVTs (last week 24471), Sahara One with 9360 GVTs (last week 11059) and Epic with 6958 GVTs (last week 8304).
A look at the shows:
Star Plus' Diya Aur Baati Hum, Saathiya Saath Nibhana and Yeh Hai Mohabbatein were the three most watched shows in the genre with 10660 TVTs, 10185 TVTs and 8998 TVTs, respectively.
At No. 4 is Zee TV's Kumkum Bhagya with 8741 TVTs. It is followed by Star Plus' Yeh Rishta Kya Kehlata Hai that ended the week with 8153 TVTs.
The sixth spot is occupied by Zee TV's Jamai Raja that recorded 7764 TVTs in the week. Next in the hierarchy is Sab TV's Taarak Mehta Ka Ooltah Chashma that closed the week with 7650 TVTs.
Colors' Sasural Simar Ka and Udaan were next with 7545 TVTs and 7173 TVTs, respectively.
Star Plus' Suhani Si Ek Ladki rested at No. 10 with 6847 TVTs.
For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.