Mindshare, the WPP owned media network, has appointed Prasanth Kumar as chief executive officer, South Asia, effective March 1st, 2015. He will be based out of Mumbai. Currently head of GroupM's Central Trading Group and a member of GroupM's South Asia Executive Committee, he will report into CVL Srinivas - CEO GroupM South Asia and Gowthaman Ragothaman, COO of Mindshare Asia Pacific. Kumar replaces Ravi Rao who will be transitioning into a new role within GroupM.
Mindshare is a global media agency network with billings in excess of $31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.