afaqs!

Eggfirst wins Volkswagen Finance's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 03, 2015
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The agency is working on revamping the brand's digital and social media presence.

Volkswagen Finance has awarded its creative mandate to Eggfirst following a multi-agency pitch. The company currently supports customers of the Volkswagen Group in India by facilitating delivery of innovative financing and insurance solutions.

The agency is working on revamping the brand's digital and social media presence.

Dennis Ching

Ashish Banka

Eggfirst presented a focussed strategic approach towards the brand's online and offline presence that resulted in the win says Dennis Ching, senior marketing manager, Volkswagen Finance.

"We were impressed with Eggfirst's strategies as well as their deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch," he notes.

Ashish Banka, senior vice president, Eggfirst, comments, "We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one."

Eggfirst is a full-service advertising agency based in Mumbai. Founded in 2004, it provides end-to-end creative solutions for various communication challenges.

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